Pandora, the leading personalized radio service, announced today that Portugal. The Man will headline the next live music event in the Company’s new series of free, personalized concerts. The show will take place in New York City on Tuesday, January 17.
The series is designed to bring together fans with bands they’ll love in a live, intimate setting. Pandora determines the band for each city by analyzing the musical preferences of local listeners, such as stations they have created and songs they have thumbed-up. Invitations to the events are extended to Pandora listeners who have demonstrated an affinity for the band or other similar bands.
Pandora Founder and Chief Strategy Officer Tim Westergren said, “It is exciting to see a central theme of Pandora’s mission come to life, that of helping bands find their audiences and facilitating the joy of discovery for our listeners. As the series continues, we look forward to bringing these personalized live music events to our listeners in cities all across the country.”
John Gourley of Portugal. The Man said, “Pandora asked us to play the show as part of a series they are doing. The opportunity to play a free show for the listeners who discovered our music on Pandora was something to jump at.”
The live concert series launched in Portland last month with the band Dawes. Pandora listeners across the country can access original behind-the-scenes video content, including interviews with each of the headlining bands in the series following each show through a new hub: www.pandora.com/pandorapresents.
Pandora listeners can look forward to additional personalized concerts in different cities across the country during 2012. The New York City event, for people who are 21 years of age and up, is presented to Pandora listeners free of charge.
For fans who did not receive an invitation online, a limited number of free passes will be available at the door beginning at 7 p.m. on January 17. The show will take place at The Bowery Ballroom, with the doors opening at 8 p.m. and the show beginning at 9 p.m.