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MOG Introduces More Ways to Enjoy Unlimited Music On-Demand In the Car

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MOG, the Web’s best on-demand music listening service, today announced partnerships with AhaTM, the first interactive platform that makes web content safe for drivers, and JVC, the leading developer and manufacturer of sophisticated mobile, audio, and video products. As part of its API program for consumer electronic (CE) and automotive manufacturers (http://fusion.mog.com/), MOG is working with these companies to build access to MOG into their platforms and products, enabling auto manufacturers to easily offer the ultimate in-car listening experience to music fans.

These partnerships are part of MOG’s overall strategy to connect the MOG service to external platforms and aftermarket solutions for mass consumption, giving consumers access to MOG everywhere they want to listen to music. MOG is working closely with a wide variety of CE and automotive partners, allowing them to tap into MOG’s vast catalog of music, unmatched discovery capabilities, and high-quality audio playback.

“Americans listen to music in the car more than anywhere else, so it’s critical for us to enable MOG in automobiles as quickly as technically feasible,” said Drew Denbo, SVP of Business Development at MOG.  “We’re continuing to strongly establish MOG as the on-demand music subscription leader in the automotive space by dedicating significant resources to the category and innovating with new partners including Aha by HARMAN and JVC as well as previously announced partners such as BMW, MINI, Airbiquity, Tweddle, Visteon, and others yet to be announced.”

Working with software platforms, such as Aha, provides an efficient way to expand MOG’s footprint in the automotive space, as major automotive OEM’s and aftermarket providers are integrating their car audio systems with Aha’s cloud-based platform. The technical collaboration with Aha will allow customers to connect their phone to the car’s audio system and access MOG’s vast catalog of unlimited, on-demand music from the in-dash display. Drivers will now be able to experience on-demand music in the car in the same way they access AM, FM and satellite radio.

MOG is also working with select automotive aftermarket CE companies including JVC to integrate their SDK’s into the MOG app, making MOG available on aftermarket head units.

JVC is introducing four new AV Multimedia products that include a new App Link Mode feature which supports functionality from iPhone® apps including MOG where basic functions can be controlled from the receiver’s screen without having to touch the iPhone®. The new JVC products with MOG functionality are available on new 2012 models.

JVC will be showcasing its implementation of MOG on its new AV Multimedia products at the Consumer Electronics Show (CES) in Las Vegas, NV on January 10-13, 2012 in the North Hall, booth number 1810.

MOG continues to work with select partners interested in tapping in to MOG Fusion to integrate MOG access into future products and platforms. For more information about MOG Fusion, please visit http://fusion.mog.com/.

MOG Steers Its Way Onto The Open Road with BMW and MINI

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MOG and the BMW Group today announced availability of its award winning on-demand music service in all 2011 BMW vehicles equipped with the BMW Apps option in the US and 2011 MINI vehicles equipped with the MINI Connected system in the US. This is the first integration of an on-demand music service in the car, transforming the way music fans listen to music on the road and expanding the number of places music lovers can enjoy the ultimate music listening experience.

Accessing MOG’s vast catalog of over 13 million songs in the car is seamless. BMW and MINI customers can download the MOG app to their iPhone to activate an account or access their existing Primo account, launch the new version of the MOG app on their vehicle-connected iPhone, and MOG will immediately appear in the MINI Connected or BMW Apps-enabled infotainment system.  The MOG iPhone app enables the following capabilities in the BMW Apps and MINI Connected infotainment systems:

On-demand streaming: Unlimited, ad-free listening to any artist, album, or song at any time from virtually anywhere.
Seamless integration: Easy to browse and search, play, re-play, or skip to your favorite songs using the vehicle’s existing infotainment controller and steering wheel controls.
Storage: MOG will allow users to store their MOG music on their phone, enabling access to their favorite titles even when a data connection is not available.
MOG radio: Only MOG offers patent-pending “MOG Mobius” music discovery engine, which enables users to switch between true “artist only” radio or a full mix of similar artists.
Curated content: Users will have access to New Releases, Editor’s Picks, Top Songs, Featured Playlists, and Featured Radio in addition to their own tagged songs from within the MOG music service.
Highest quality audio: MOG downloads music at 320kbps, providing the highest quality listening experience.

“It is a real thrill to be the first on-demand music service in the car, and to truly transform a powerful, personal environment for experiencing music,” said David Hyman, CEO of MOG. “This will make it fast and easy for drivers to enjoy the music they love, uninterrupted and unlimited, while maintaining their focus on the road,” Hyman added.

“People listen to music more while driving than anywhere else, so it was critical for us to offer MOG in the car,” said Drew Denbo, SVP of Business Development at MOG. “BMW and MINI have been incredible partners on this journey and we’re excited to finally bring this unique experience to fruition for the most avid auto and music lovers in the US.”

“The partnership with MOG is another great step for MINI Connected and BMW Apps, as we continue to listen to our customers and work to assess, develop and launch the apps they want most in a timely manner,” said Dirk Rossberg, Head of BMW Group Technology Office USA.

To enable MOG in the car, MINI and BMW customers must have a MOG Primo account and use version 1.8.6.41 or later of the MOG iPhone app.  Additional information and Getting Started guides are available at www.bmwusa.com/apps and www.miniusa.com/.  Customers can go to mog.com/bmw and mog.com/mini to sign up for MOG Primo plans.

MOG offers a $9.99 per month MOG Primo subscription plan, which provides subscribers with access to MOG for unlimited, on-demand listening access online at MOG.com, through the MOG app on iPhone and Android phones, through compatible CE devices from major manufacturers such as Boxee, Roku, Sonos, Squeezbox, LG, and Samsung, all via a single MOG account.

MOG’s Monthly Average Users Grow 264% in October 2011

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MOG announced that its monthly average users have reached 160,000, up 264% for the month of October. This growth follows the launch of MOG’s Facebook Integration at the end of September, and is significantly greater than the rate of growth of other music subscription services also integrated with Facebook Platform.

In September, MOG launched a free version of its award-winning, on-demand music service giving music lovers instant access through Facebook to MOG’s entire catalog of over 13 million songs, nearly everything you’d find in popular music download stores, making it the easiest way to enjoy music with no installable client application and no credit card needed. The exposure to Facebook’s over 800 million active users has spurred huge growth, and if these rates continue, it is projected that MOG could have over two million monthly users by the end of 2011.

“This is the best distribution platform we’ve ever had,” said David Hyman, CEO and Founder of MOG. “Listening to music is a social experience and integrating MOG with Facebook has allowed listeners to share the experience, and our service, with their entire social network. We have a great product and as more and more people continue to discover MOG online, we expect our numbers to continue to grow exponentially.”

According to appdata.com, MOG has grown 264% over the past 30 days with 33% growth over the last week, gaining traction much faster than competitors like Rdio, which saw 64% MAU growth over the last 30 days and Spotify, which experienced a 35% increase.

MOG’s Award-Winning Streaming Music Service Now Available for Boxee

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MOG today announced the availability of a new app for the Boxee Box by D-Link, giving the award-winning streaming music service its newest home entertainment platform for the ultimate music listening experience. MOG is the first on-demand music service providing unlimited music in high quality, 320 kbps, to be offered as a native app for Boxee. Listeners can now enjoy MOG’s HQ audio through this new living room offering, featuring a wireless remote keypad for quick searches of MOG’s 11.5-million song catalog on a user’s connected TV.

MOG is available from Boxee’s App Library, and the onscreen instructions quickly walk users through connecting their Boxee Box to a MOG account. Both new and existing MOG users can visit http://www.mog.com/boxee to get started. Once listeners have connected their MOG account to Boxee, they will enjoy fast, streamlined access to MOG’s unlimited, on-demand music service through Boxee’s cutting edge hardware and HD interface. Boxee’s dual-sided remote features a QWERTY keypad, for easy, user-friendly searching of your favorite artists, albums and tracks.

“Music belongs everywhere, and Boxee brings MOG to the living room in an incredibly responsive and well-designed way,” said Drew Denbo, Senior Vice President of Business Development for MOG. “Our goal is to constantly challenge the status quo with an ever-growing suite of best of breed apps and players that give our listeners access to MOG’s ultimate music listening experience wherever they are. We’re thrilled to merge our high-quality audio with Boxee’s all-in-one entertainment interface for accessing music from the Internet on a TV.”


MOG subscribers will enjoy the following features of the new MOG app for Boxee:

  • Unlimited music: Access to over 11.5 million songs and over one million albums, on-demand.
  • High quality audio: Music is streamed at 320 kbps-better than any other music service.
  • Full QWERTY Remote: Seamless search through Boxee’s dual-sided remote featuring simple controls on one side, and a QWERTY keypad on the reverse.
  • Best-in-class, personal radio: The most powerful music discovery engine on the planet enables both artist-only and similar artists radio.
  • One-click access: With one click, get instant access to new releases, top artists, top albums and editor’s picks.
  • Boxee HD: Enjoy MOG’s album art on your TV in stunning 1080p HD.
  • Wireless connection: Boxee streams from the Internet directly to your home entertainment system, no PC required.

MOG’s app for Boxee is available for free to new and existing subscribers who own a Boxee Box by D-Link. The Boxee can be purchased for $199 from http://boxee.tv. After a 14-day free trial, new MOG users can subscribe to either of MOG’s subscription plans, both of which include Boxee access:

MOG Basic, $4.99 per month: Access to MOG on Boxee, Roku, LG Internet connected TVs & Blu-ray players, and online.
MOG Primo, $9.99 per month: Access to MOG through mobile devices (iPhone, iPod touch and Android), via Sonos and through all Basic platforms (Boxee, Roku, LG Internet connected TVs & Blu-ray players, and online).