MOG, the Web’s best on-demand music listening service, today announced partnerships with AhaTM, the first interactive platform that makes web content safe for drivers, and JVC, the leading developer and manufacturer of sophisticated mobile, audio, and video products. As part of its API program for consumer electronic (CE) and automotive manufacturers (http://fusion.mog.com/), MOG is working with these companies to build access to MOG into their platforms and products, enabling auto manufacturers to easily offer the ultimate in-car listening experience to music fans.
These partnerships are part of MOG’s overall strategy to connect the MOG service to external platforms and aftermarket solutions for mass consumption, giving consumers access to MOG everywhere they want to listen to music. MOG is working closely with a wide variety of CE and automotive partners, allowing them to tap into MOG’s vast catalog of music, unmatched discovery capabilities, and high-quality audio playback.
“Americans listen to music in the car more than anywhere else, so it’s critical for us to enable MOG in automobiles as quickly as technically feasible,” said Drew Denbo, SVP of Business Development at MOG. “We’re continuing to strongly establish MOG as the on-demand music subscription leader in the automotive space by dedicating significant resources to the category and innovating with new partners including Aha by HARMAN and JVC as well as previously announced partners such as BMW, MINI, Airbiquity, Tweddle, Visteon, and others yet to be announced.”
Working with software platforms, such as Aha, provides an efficient way to expand MOG’s footprint in the automotive space, as major automotive OEM’s and aftermarket providers are integrating their car audio systems with Aha’s cloud-based platform. The technical collaboration with Aha will allow customers to connect their phone to the car’s audio system and access MOG’s vast catalog of unlimited, on-demand music from the in-dash display. Drivers will now be able to experience on-demand music in the car in the same way they access AM, FM and satellite radio.
MOG is also working with select automotive aftermarket CE companies including JVC to integrate their SDK’s into the MOG app, making MOG available on aftermarket head units.
JVC is introducing four new AV Multimedia products that include a new App Link Mode feature which supports functionality from iPhone® apps including MOG where basic functions can be controlled from the receiver’s screen without having to touch the iPhone®. The new JVC products with MOG functionality are available on new 2012 models.
JVC will be showcasing its implementation of MOG on its new AV Multimedia products at the Consumer Electronics Show (CES) in Las Vegas, NV on January 10-13, 2012 in the North Hall, booth number 1810.
MOG continues to work with select partners interested in tapping in to MOG Fusion to integrate MOG access into future products and platforms. For more information about MOG Fusion, please visit http://fusion.mog.com/.