Sirius XM Radio today announced an expanded channel lineup of new and exclusive commercial-free music, sports news and comedy. The expansion includes the debut of SiriusXM Latino, a suite of new Latin channels featuring a deep variety of commercial-free music, plus programming from leading providers of Spanish-language sports, news, talk and entertainment.
The launch of new programming is the first phase of SiriusXM 2.0, a major upgrade and evolution of SiriusXM’s satellite and Internet delivered service that will ultimately span hardware, software, audio, and data services. By employing highly efficient modulation and compression techniques introduced as part of 2.0 technology that effectively delivers 25% more bandwidth capacity, SiriusXM will expand its audio and data services without affecting the broadcast quality of existing channels.
Subscribers can access these new channels through SiriusXM Internet Radio and through the SiriusXM Internet Radio App for smartphones and mobile devices. The new channels are also available by satellite through the new SiriusXM Edge, the first satellite radio able to receive the expanded programming lineup. Edge is on sale now at www.shop.siriusxm.com and available at 2,500 retail locations nationwide by this holiday shopping season. Additional programming and expanded listener capabilities will be announced in coming months as SiriusXM builds on the promise of its new 2.0 technology.
“SiriusXM 2.0 is an exciting new chapter for our company and subscribers, and today is the first important upgrade: going live with new programming that reinforces our commitment to offer the best in audio entertainment,” said Mel Karmazin, Chief Executive Officer of SiriusXM. “The new suite of channels, including the most comprehensive Latin programming lineup available in radio today, makes our combined offering of English and Spanish audio entertainment second to none. We eventually expect the exciting new features and capabilities being added to our service to offer the opportunity for lower subscriber churn and higher sales of internet radio packages. We also look forward to extending 2.0 content and features soon to our OEM car partners, bringing them and their customers the next generation of satellite radio technology.”
An easy way subscribers can get all SiriusXM programming is through the All Access Annual subscription plan: it offers all satellite radio programming, including premium channels, access to all online channels, and the ability to listen to all programming available through smartphones and mobile devices, for $199 a year, a significant savings.
“The expansion of our commercial-free music offerings, the launch of SiriusXM Latino, the near-doubling of our comedy channels, and additions to our live sports talk, deepens the channel offerings available to SiriusXM subscribers and adds to our unparalleled audio entertainment lineup,” said Scott Greenstein, President and Chief Content Officer, SiriusXM.